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Tesco launches 'Operation Brazil' as TV sales soar in run-up to World Cup

With the first ball yet to be kicked in the World Cup, Tesco has said demand for giant TVs, Brazilian snacks and the collectable Panini World Cup stickers is already soaring.

GENERAL MERCHANDISE

Tesco launches 'Operation Brazil' as TV sales soar in run-up to World Cup

With the first ball yet to be kicked in the World Cup, Tesco has said demand for giant TVs, Brazilian snacks and the collectable Panini World Cup stickers is already soaring.

The supermarket has revealed that sales of widescreen TVs have almost doubled while sales of Brazilian snacks and drinks have risen by 40%. Meanwhile sales of Panini Fifa 2014 World Cup Brazil stickers have shot up with five million packets already sold.

Tesco said it has put in place a massive distribution operation codenamed 'Operation Brazil' to ensure stores across the UK are ready for extra demand on food and drink throughout the four week tournament.

Tesco expects to see beer sales soar by at least 100%, sales of barbecue foods to rise by 25% and sales of crisps & snacks and pizzas to rise by 25% and 15% respectively. In addition, the supermarket is predicting that sales of soundbars will rise by as much as 500% as shoppers look to enhance their television sound.

Tesco beer category spokeswoman Natasha Pitman said: “The World Cup is the biggest sporting event on the planet and will create a month long carnival-like atmosphere for millions of football fans at home, which is why we’ve set up a massive operation to ensure stores are fully stocked at all times.

“We know from previous tournaments that on days when England play demand for beer, pizzas, and other snacks rockets and continues to rise with each successive round.

“Ready meals and pizzas are in high demand during the tournament as football fans don’t want to fuss around too much in the kitchen before a game starts.

“Demand for widescreen TVs is also rocketing as many people use the event as an opportunity to get themselves a new set.”

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