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Tesco launches ‘Little Helps to Healthier Living’ campaign

Tesco has launched a new campaign called ‘Little Helps to Healthier Living’ as it looks to promote its healthier food offering.

FOOD & DRINK

Tesco launches ‘Little Helps to Healthier Living’ campaign

This will include helping customers to make ‘little swaps’ for products that have lower sugar, fat or salt than the alternatives and placing fresh fruit at checkouts. The supermarket will also be lowering prices on hundreds of fresh products in store and online, including fruit and vegetables such as apples, avocados, bananas and, tomatoes.

In addition, Tesco will be offering in store health checks in partnership with Diabetes UK and British Heart Foundation. It will also be supporting 330 Race for Life events across the UK in partnership with Cancer Research UK. Throughout May, Tesco staff are aiming to move “a million miles” to support these charities in the Tesco Million Mile Challenge. Tesco will match each mile with £1, up to a total donation of £1 million.

Matt Davies, Tesco chief executive for the UK and ROI said: “Our ‘Little Helps to Healthier Living’ campaign marks the first time we’ve brought together such a comprehensive programme of offers and initiatives for both customers and colleagues.

“With millions of customers across the UK shopping with us every week and more than 300,000 colleagues working in our stores, centres and offices, we have a unique opportunity to help people make healthier choices.

“We know there is still more to do, but hope these little helps make a difference, and we will learn from this month to see what really serves our customers better.”

The campaign will also include TV advertising and other paid for media to encourage people to make swaps and use healthier ingredients and increased communication surrounding Tesco’s Free Fruit for Kids offering in larger stores.

Tesco has previously removed over 8,000 tonnes of sugar, fat and salt across a range of 2,000 products including breakfast cereals, yoghurts, and ready meals through the ongoing reformulation of its own label products.

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