THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Tesco introduces kids' fresh vegetable range

Tesco has launched a range of fresh vegetables aimed at encouraging kids to eat healthier food.

FOOD & DRINK

Tesco introduces kids' fresh vegetable range

Tesco has launched a range of fresh vegetables aimed at encouraging kids to eat healthier food.

The supermarket said the range will begin with easy-to-eat, star-shaped butternut squash bites. It will then roll out to include other fresh produce including “smiley” sweet potato faces.

Traditionally a technique used for products like tinned alphabet spaghetti and frozen potato dishes, this is thought to be the first time this approach has been used for fresh fruit and veg.

Tesco vegetable buyer Elizabeth Hall said: “We want to give parents a helping hand with encouraging their kids to eat more vegetables.

“We’ve taken away a lot of the hassle out of preparing vegetables like butternut squash, which might deter busy cooks at home, whilst also making them more appealing for children.

“We hope by adding a touch of novelty, we can make vegetables the deliciously nutritious and fun part of every meal.”

The move by Tesco to create the child-friendly vegetable shapes has been welcomed by the National Farmers’ Union.

Ali Capper, chairman of the NFU’s Horticulture Board said: “Congratulations to Tesco for addressing how we can we can instil a love of fruit and vegetables in children from a very young age.

"We have long been calling on food manufacturers to create fun-shaped fruit and veg for children in smaller-sized portions, which we believe could have a role in helping reverse the current obesity crisis.”

Tesco said the creation of the products could also help cut food waste.

Hall added: “We work with our growers and suppliers to make sure we use as much of their crops as possible to prevent food waste.

“These Butternut squash stars are brilliant way to excite kids with great tasting, high quality vegetables that also helps producers who are able to sell even more of their crop.”

The Butternut Squash Stars will be available in 200 Tesco stores across the UK and will cost £1.50 per 250g pack.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process