Tesco launches Healthy Living brand
Tesco has launched its new Healthy Living range which includes more than 230 products with controlled levels of salt, sugar, fat and saturated fat.
Having replaced the Tesco Light Choices and Tesco Eat Live Enjoy ranges, the Healthy Living range features items such as bakery products, ready meals and yoghurts with 85% of the range being either new or improved.
David Wood, Tesco UK marketing director said: “Helping our customers and colleagues to lead healthier lifestyles is very important to us. This range represents a shift in the way we think about healthy foods – we want to give our customers great tasting products that make choosing healthier options easy.
“To do this we’ve drawn on new food trends and the expertise of our colleagues and suppliers who are passionate about food, to ensure our Healthy Living range provides choices that taste better, look better and are even more healthy.”
Products include Chicken Laksa Noodles, Spiced Butternut Squash with Fruity Pilaf & Feta and Tuna Crunch Wholemeal Pasta Salad. The range also offers a number of desserts such as Chocolate Sundae and Banoffee Muffin Dessert.
Tesco said that all of the Healthy Living products contain at least 30% fewer calories than the comparison product and that it had reduced the amount of sugar in the yougurt range by up to 45% by using the plant based sweetener Stevia.
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