THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Tesco debuts Everyday Value marketing campaign

Tesco is launching a new marketing campaign to promote its new low-cost Everyday Value brand.


Tesco debuts Everyday Value marketing campaign

Tesco is launching a new marketing campaign to promote its new low-cost Everyday Value brand.

The first 40" TV ad made its debut last night during ITV’s British Soap Awards while a second creative was shown on Channel 4 later in the evening.

The first ad sings the praises of the Everyday frozen fish finger, a “loyal frozen friend”, while the second tells the story of the humble misshapen potato, and how it becomes an Everyday hero when transformed into various delicious and heart-warming dishes.  The campaign also highlights the important quality improvements to the new range, such as 100% fish fillet in the new Everyday Value fish fingers.

David Wood, Tesco UK marketing director, explained: "This campaign demonstrates that Everyday Value products can be part of everyone’s basket, whatever their budget, alongside the other Tesco ranges. It reassures customers that Everyday Value can balance the cost of their shopping and they can still enjoy great quality, at a great price.

"And that’s at the heart of the reason for this change. We want our customers to feel that they are buying these products through choice, not necessity, and that the choice they make is helping them to save a little bit of money here and there, adding up to a real difference."

The TV ad is supported by a broader marketing campaign including print and poster ads, editorial partnerships with women’s magazines and targeted digital activity profiling new recipes that use Everyday Value products.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy