Tesco launches Discs on Demand service in-store
The supermarket’s Discs on Demand service enables customers to buy discs that can be printed and collected in store within minutes.
The new kiosks cater to customers who prefer to buy ‘hard copy’ CDs and DVDs, and complement Tesco’s digital film and music offerings through Blinkbox and We7.
Using a touch screen to browse the supermarket’s library of music, film, TV and software, customers are able to select the product they wish to purchase then have it printed onto a disc, ready for collection, complete with original artwork on both the disc and inlay sleeve.
Tesco said that Discs on Demand is expected to increase the CD, DVD and software range from hundreds to tens of thousands per store.
Rob Salter, category director for entertainment at Tesco said: "This simple system means we can offer an incredibly wide range of albums and movies without taking up space in stores. We’re currently trialling the kiosks in two stores and so far customer feedback has been really positive. We’re planning to roll out Discs on Demand to further stores nationwide over the next few months."
The kiosks will also hold a selection of software products which would not normally be stocked in store, including 37 Adobe programmes.
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