Tesco kicks off 'Everyone’s Welcome' Christmas campaign
Tesco has launched its 2017 Christmas campaign and has pledged to donate £1 for every fresh turkey bought instore or online to help people in need during the festive period.
Called “Everyone’s Welcome”, the advert celebrates the different ways that shoppers enjoy Christmas and the food they eat.
The campaign features Tesco’s range of turkey. For every fresh turkey bought instore or online, the supermarket will donate £1 which will be shared between its food charity partners FareShare and The Trussell Trust.
Alessandra Bellini, Tesco chief customer officer, said: “As part of our campaign this year, we're delighted to work with our long-term charity partners FareShare and The Trussell Trust to donate £1 for every fresh turkey purchased to help feed people in need this Christmas – it’s another little help for our local communities at an important time of year.”
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