Tesco announces charity partnership with Diabetes UK
Tesco has embarked on a new partnership with Diabetes UK with the aim of raising £10 million for the charity.
The partnership, launched as the number of people diagnosed with diabetes in the UK reaches three million for the first time, will fund pioneering research into a vaccine for Type 1 diabetes as well as a public awareness campaign on Type 2 diabetes risk factors. The £10 million donation is the biggest ever sum pledged to the charity.
Barbara Young, chief executive of Diabetes UK, said: “I am delighted Tesco has made Diabetes UK its National Charity Partner, as this will make a real difference in curbing the rise in the condition by funding the biggest ever public health campaign on risk factors and symptoms of Type 2 diabetes.
“Crucially, research into a future without Type 1 diabetes is at an extremely exciting point and so there is a real chance that the millions of pounds of new research the partnership will fund could make the breakthrough that leads to a future without this type of the condition, a lasting legacy for the partnership and for children and adults worldwide.”
Rebecca Shelley, group corporate affairs director at Tesco, added: “Thanks to this important partnership, we have the opportunity to inspire our colleagues and customers to come together, raise awareness and much needed funds to help the millions of people with diabetes in the UK.
“From helping our customers take action to reduce their risk of Type 2 diabetes through our network of pharmacies, to investing in groundbreaking research, we’ll be using our scale to support everyone affected by, and at risk of diabetes.”
Since 1988, Tesco has chosen a different charity every year to be the focus for staff fundraising. The Tesco Charity Trust tops up staff fundraising by 20%, up to a maximum of £500,000.
The partnership with Diabetes UK will be supported throughout the year by product promotions in Tesco stores and online which will carry a donation to the charity. Tesco Bank will donate 0.0125p for every transaction made at ATM’s at Tesco stores until 28 February 2014 while Clubcard customers will be able to donate their points to Diabetes UK.
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