Tesco appoints W + K as creative agency
Tesco has announced the appointment of Wieden + Kennedy as its new lead creative and strategic agency following a competitive pitch. The coveted contract is estimated to be worth in the region of £110 million.
The agency beat TBWA Manchester and VCCP in the pitch which started back in April.
Wieden + Kennedy will handle Tesco's entire business in the UK and is also likely to look after its US Fresh & Easy business.
Commenting on the appointment, Matt Atkinson, group marketing and digital Officer at Tesco, said: "We are delighted to have appointed W+ K after a very competitive pitch process. Their strong thinking, brilliant team work and creativity really stood out. We are excited about working with them on our plans. I would say that it was very hard to make a decision, the responses we had from all were very compelling indeed."
Neil Christie, managing director of Wieden + Kennedy, added: "We are absolutely thrilled and delighted to be working with Tesco. It’s a wonderful opportunity to work with one of Britain’s truly iconic brands."
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