Tesco appoints MDs for new digital entertainment services
The new services, which complement the existing movie and TV streaming offering acquired by Tesco in 2011, will exist as separate entities under the Blinkbox brand.
Gavin Sathianathan will become managing director of Blinkboxbooks, the e-books service being developed following Tesco’s acquisition of Mobcast in September 2012. Sathianathan was previously head of retail EMEA at Facebook where he was responsible for leading the social network’s adoption by the retail industry.
In a second appointment, Mark Bennett will join the retailer from Sainsbury’s to become managing director for Blinkboxmusic, a music service being rolled out following Tesco’s acquisition of WE7 in June 2012. As head of digital & cross channel at Sainsbury’s, Bennett led the acquisition and development of the retailer’s e-books and digital video services.
Meanwhile, former Blinkbox director of advertising and sponsorship Scott Deutrom has been appointed as managing director of Clubcard TV, Tesco’s free ad supported movie and TV service.
Commenting on the appointments, Michael Comish, chief executive of Tesco digital entertainment, said: "Tesco is one of the UK’s leading retailers of movies and TV, music and books. How customers choose to enjoy those products is changing rapidly as technology changes the way we shop.
“The development of these new services demonstrates our total commitment to providing the very best entertainment as easily as possible for our customers. They allow us to provide even more choice in how customers buy and enjoy their entertainment.
"I’m thrilled to announce the appointment of such high calibre digital leaders to these key roles and look forward to creating digital entertainment services that meet the changing needs of our customers."
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