Tesco announces new partnership to help shoppers with special diets
Tesco has embarked on a new partnership that will help customers with specific diets and tastes find suitable food quicker when shopping online.
The supermarket is adding Spoon Guru’s online technology and expertise in nutrition to its websites to enable shoppers to make food choices that exactly fit their individual preferences.
The partnership is a first for UK grocery retail will allow shoppers to filter their food searches, including food intolerances, such as lactose or nuts, and specific dietary requirements including vegetarian, vegan, low fat, and low salt.
The new service has been launched on the Tesco.com mobile app and will be rolled out to the supermarket’s full online platform in the summer.
Alessandra Bellini, Tesco chief customer officer, said: “We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru. Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”
Markus Stripf, chief executive of Spoon Guru, added: “We know from our own research that 54% of UK adults followed a diet in 2016. Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience.”
Earlier this month, Tesco launched its ‘Little Helps to Healthier Living’ campaign which included lowering prices on hundreds of products such as fruit and vegetables, and helping customers to make ‘little swaps’ for products that have lower sugar, fat or salt content.
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