THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Ted Baker named as most socially engaged own-brand menswear retailer

Ted Baker has topped the list of most socially engaged premium menswear retailers, according to a new study.


Ted Baker named as most socially engaged own-brand menswear retailer

Ted Baker has topped the list of most socially engaged premium menswear retailers, according to a new study.

Ted Baker received the highest score of 14 out of a possible 25 as the retailer was praised for its efforts to bring its personality to life with “playful and sophisticated” content. This included high quality imagery, illustrations and films displaying products, well-designed and visually interesting size guides, and the use of new technologies such as augmented reality to create an immersive experience for customers.

Paul Smith ranked at number two with a score of 12.5 due to social content being tailored appropriately to suit each channel. The brand uses Periscope to cover backstage moments from fashion shows and Instagram to share behind the scenes footage and product images. Meanwhile, Pinterest focuses on catwalk looks. 

The study by retail marketing agency Leapfrogg analysed 11 fashion retailers’ social media activity across Twitter, Facebook, Instagram and Pinterest, alongside content quality. Engagement levels across social channels influencing purchases were scored using analytics tools and qualitative testing. Retailers received 0 to 5 for each platform, with 5 being the highest.

Third-placed Reiss’ social engagement levels were found to be consistent across all channels to help it to a score of 11.5.

“The rise of the male fashion consumer has created huge social engagement opportunities for online retailers, but only if they can cater to particular needs and wants,” said Rosie Freshwater, managing director of Leapfrogg.

She added: “A personalised experience for customers will help them connect with a brand, heightening the chances of a purchase. Brands that truly relate to customers are far more likely to be rewarded with a ‘connected’ relationship.”

According to the study, channels showing the best engagement levels were Twitter, followed by Facebook. Instagram and Pinterest were the least engaged channels.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy