Tablets and fashion top list of online product searches in October
Tablet computers and fashion were the fastest growing product searches during October compared to a year earlier according to shopping comparison site Shopping.com.
Searches for tablets topped the list for the third month in a row with a 372% increase, year-on-year. For the first time since this spike in interest, however, the previously struggling PC laptops and notebooks category saw an uplift in October with searches increasing by 87%.
Fashion proved a popular search area for consumers in the month with searches for handbags and wallets increasing by 171%, clothing by 47%, lingerie by 37%, shoes by 20% and cosmetics by 20%. Sunglasses also saw a growth of 336% as the winter season began.
After a quieter few months, baby care and toys also experienced resurgence at 211% and 134% respectively.
Searches for sports and outdoor equipment also increased by 24% compared to a year earlier.
