THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sweaty Betty to open first US store

Fitness clothing retailer Sweaty Betty is expanding its international presence by opening its first US store in New YorkÂ’s SoHo district.

GENERAL MERCHANDISE

Sweaty Betty to open first US store

Fitness clothing retailer Sweaty Betty is expanding its international presence by opening its first US store in New YorkÂ’s SoHo district.

The move follows the launch of the retailer’s website in the US two years ago which was followed by a catalogue launch and a roadshow in the Hamptons.

In its blog the company said: “We’re sending the best and brightest of our UK team to open the boutiques and bring Sweaty Betty spirit to the States. 

“It’s hard to believe that it was fifteen years ago we first opened the boutique in Notting Hill. Even back then, many of our first customers were active American women who loved the collections and the lifestyle. Fifteen years later, they don’t have to come to the UK for the full boutique experience – they can get it at home in New York and Conneticut.”

To support the US launch, Sweaty Betty will embark on a roadshow on 1 August which will start in New York and weave its way to Montauk, Stamford, Bridgeport and the Hamptons. The Sweaty Betty team will also be visiting local studios and gyms throughout the area and hosting a number of pop-up shops.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process