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Sweaty Betty to open first US store

Fitness clothing retailer Sweaty Betty is expanding its international presence by opening its first US store in New York’s SoHo district.

GENERAL MERCHANDISE

Sweaty Betty to open first US store

Fitness clothing retailer Sweaty Betty is expanding its international presence by opening its first US store in New York’s SoHo district.

The move follows the launch of the retailer’s website in the US two years ago which was followed by a catalogue launch and a roadshow in the Hamptons.

In its blog the company said: “We’re sending the best and brightest of our UK team to open the boutiques and bring Sweaty Betty spirit to the States. 

“It’s hard to believe that it was fifteen years ago we first opened the boutique in Notting Hill. Even back then, many of our first customers were active American women who loved the collections and the lifestyle. Fifteen years later, they don’t have to come to the UK for the full boutique experience – they can get it at home in New York and Conneticut.”

To support the US launch, Sweaty Betty will embark on a roadshow on 1 August which will start in New York and weave its way to Montauk, Stamford, Bridgeport and the Hamptons. The Sweaty Betty team will also be visiting local studios and gyms throughout the area and hosting a number of pop-up shops.

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