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Sweaty Betty to open European flagship store in London

Fitness brand Sweaty Betty is to open a European flagship store in London’s Carnaby Street.

SPORTS & LEISURE

Sweaty Betty to open European flagship store in London

Fitness brand Sweaty Betty is to open a European flagship store in London’s Carnaby Street.

The 2,200 square foot corner store is situated at the south entrance to Carnaby Street.

Spanning the ground and basement floors, it will stock Sweaty Betty’s full clothing, accessories and equipment collections, as well as house a studio space for exclusive wellness events.

The brand is upsizing from its existing store on Beak Street where it has been a tenant of Shaftesbury since 2002.

Sweaty Betty owner Simon Hill-Norton said: “We are so proud to be launching our London flagship at the iconic 1 Carnaby Street. Sweaty Betty first opened in Carnaby in 2002, when Shaftesbury were in full swing of their regeneration of this historic London shopping district. We are delighted to upgrade our presence in the area and take up such a prominent corner location in this thriving street.”

Sweaty Betty has over 40 boutiques in the UK, ten in the United States and concessions in department stores such as Harrods, Selfridges, and Bloomingdale’s.

Samantha Bain-Mollison, group retail strategy & leasing executive at Shaftesbury added: “We are pleased to announce this brand new concept for Sweaty Betty who have built a loyal customer base in Carnaby for the past 15 years, and with the increased space can offer a wider consumer experience.”

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