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Sweaty Betty receives investment as it eyes US growth

Women’s premium activewear brand Sweaty Betty has received strategic growth investment from US private equity firm Catterton.

GENERAL MERCHANDISE

Sweaty Betty receives investment as it eyes US growth

The funds will be used to support Sweaty Betty’s growth and expansion in key markets including the US.

Sweaty Betty’s founders, Tamara Hill-Norton and Simon Hill-Norton, will continue to lead the company following the investment. Terms of the investment have not been disclosed.

The retailer operates over 40 boutiques in the UK including concessions in Harrods and Selfridges. It has also expanded into the US with two retail stores, e-commerce and seasonal catalogues. 

Simon Hill-Norton said: "Catterton has an unparalleled record of helping other retail and consumer companies, including health and wellness brands, to reach their goals. Catterton understands the consumer industry and importantly to us, they also share Sweaty Betty's belief that fitness, fashion and lifestyle go hand-in-hand. Catterton's investment and partnership with the Sweaty Betty team marks an exciting new milestone in our growth and development."

Jon Owsley, a partner at Catterton, added: "Tamara, Simon and the entire Sweaty Betty team have created a true leader in the premium activewear category with a brand and differentiated product offering that is set apart for its cutting edge style, high quality and superior performance. We see a tremendous opportunity to build on these strengths and to extend Sweaty Betty's reach in both new and existing markets. We are excited to partner with the Sweaty Betty team through this investment."

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