Swarovski to unveil live window art event with Good Wives and Warriors
Swarovski devotees and visitors to London during the summer will see a live transformation of the Regent Street flagship store as the windows are commandeered by illustrative duo Good Wives and Warriors.
Celebrating the preview of Swarovski’s autumn/winter collection, the 'Iconic London' display will enable customers to interact with brand via social media channels, by communicating how London inspires them. Their submission could then be incorporated into the ever developing creative.
The installations will be painted live on-site by Good Wives and Warriors and take up to two days to complete with content generation coming from Facebook and Twitter users.
The first design will start being painted on the evening of the 16 July at Swarovski’s Regent Street store and will remain in place for a fortnight before the process is repeated on the 31 July. Other Swarovkski stores across London will feature a static creative by the duo.
Fans can discover if their suggestion has been successful on Facebook where they can also watch the artwork come to life online.
Good Wives and Warriors duo, Becky Bolton and Louise Chappell, have been working collaboratively since 2007, undertaking design commissions for companies such as Absolute Vodka, Adidas and Comme des Garcons, as well as exhibiting around the world.
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