Swarovksi to launch Cadenza in the UK
Jewellery and crystal retailer Swarovski is to launch a new branded retail concept in the UK called Cadenza.
The company will open the first UK store in the Westfield Stratford City shopping centre in London and is planning to open a further three stores in London during 2013. The move follows the launch of the Cadenza concept in Austria earlier this year.
The UK stores will stock jewellery collections from more than 50 established and emerging designers such as Valentino, Roberto Cavalli and Mawi London. The pieces will be made using Swarovski crystals and pearls.
Last year Swarovski launched its youth sub-brand Lola & Grace in the UK with stores in the Westfield Stratford City and Brent Cross shopping centres.
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