THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Supermarkets benefit from July heatwave

The July heat wave helped the UK’s leading supermarkets to achieve sales growth of almost twice that achieved during the London 2012 Games, according to figures released by global information and insights company Nielsen.

GENERAL MERCHANDISE

Supermarkets benefit from July heatwave

The July heat wave helped the UK’s leading supermarkets to achieve sales growth of almost twice that achieved during the London 2012 Games, according to figures released by global information and insights company Nielsen.

Aggregate sales value growth for the UK’s leading supermarkets during the four weeks ending 20 July 2013 was 6.4% year-on-year, a rate comfortably ahead of any ‘non-event’ four week period in the last two years. For the previous four-week period ending 22 June 2013, year-on-year sales value growth increased by 2.3%.

Unit sales rose by 3% year-on-year, compared to 0.1% growth during the previous four weeks.

Nielsen’s UK head of retailer and business insight Mike Watkins explained: “The supermarkets basked in the heat and in growth levels not seen for some time, as shoppers stocked up on fresh foods and refreshments. The increased visits and incremental spend was enough to compensate for the weaker performance of ambient grocery and household.”

When looking at category growths soft drinks put in the strongest performance with 27% value growth year-on-year. This was followed by beers, wines and spirits with growth of 16% and frozen foods which saw an uplift of 14%.

Watkins said: “At the height of the heat wave, the week ending 13 July, an extra seven Olympic swimming pools worth of bottled water were sold compared to the first two weeks of July 2012 – worth an extra £15 million. Consequently, bottled Water overtook Cola as the largest Soft Drink sector by volume.”

Produce, chilled delicatessen food, and crisps and snacks also experienced strong growths. However, packaged grocery, confectionery and household goods all saw falling sales compared to the same period a year ago.

Among the 10 leading UK supermarkets, Aldi achieved the biggest increase in sales in the 12 weeks ending 20 July  with 28.8% value growth year-on-year, followed by Waitrose (+11.5%), Lidl (+8.7%) and Marks & Spencer (+8.6%). 

Watkins added: “Waitrose and M&S, in particular, benefited from shoppers’ appetite for fresh foods in July, as did Sainsbury, who also increased market share in the last four weeks. Aldi’s momentum continued, both in attracting new shoppers and significantly increasing spend per visit.

“More frequent visits to local neighbourhood stores also helped boost sales at Co-operatives in the last four weeks. Tesco and Asda, with a mix of store formats and online, had solid topline growths, however, they didn’t benefit as much from the surge in spend that the summer weather delivered for some other retailers.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019