SuperGroup enjoys leap Christmas sales
SuperGroup, owner of the Superdry brand, saw total group sales jump by 22% to £79 million in the nine weeks to 1 January, compared to the same period in 2010.
Like-for-like retail sales, including online, were up 5.8% during the period and up 9.3% in December.
Wholesale sales were 4% lower at £13 million as the different phasing of supplier deliveries and the migration of sales in the UK to SuperGroup’s own stores began to take effect.
Julian Dunkerton, chief executive officer, commented: "We are pleased to report a solid Christmas period when set against the difficult economic climate, our own distribution issues in the autumn and our exceptionally strong Christmas sales last year.
"Overall, our retail business has seen an improving sales trend as our stores became better stocked following the resolution of our warehouse issues and the continued demand for our products and brand. We have also successfully opened one floor of our Regent Street store."
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