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Superdry Q4 sales up 15.3%

Supergroup, the owner of the Superdry brand, has seen a 15.3% increase in total sales in its fourth quarter.


Superdry Q4 sales up 15.3%

Supergroup, the owner of the Superdry brand, has seen a 15.3% increase in total sales in its fourth quarter.

In the 13 weeks to 28 April, total sales were £86.8 million while retail sales rose 10.9% to £43.8 million. 

The group said both it store and online sales performed well with like-for-like sales rising by 5% in the quarter and by 6.9% in the year to date. 

Total group sales in the 52 weeks to 28 April increased by 14.7% to £360.1 million while total retail sales for the full year were up 18.3%.

Supergroup opened two flagship stores in the 13-week period including a 16,000 sq ft store in Leeds and a store in Paris. It also opened seven franchise stores in France, Spain, Denmark, India and Lebanon.

Wholesale sales in the quarter were £43 million, an increase of 20.2% on the previous year. For the full year, sales growth was up 9.2% driven by strong international demand for the brand.

The group said the solid trading performance in the final quarter meant that it was well placed to deliver underlying profit before tax in line with market expectations.

Julian Dunkerton, Supergroup chief executive, said: "I am pleased that the fourth quarter has seen a good trading performance against the backdrop of a challenging market given the extended period of cold weather in early spring.  We have delivered solid sales and profit growth this year at the same time as enhancing financial and operational processes.  In addition we have made significant progress with developing our product ranges, especially the improvements in womenswear styling.  

"After a year of consolidation, financial year 2014 will see the group start to move back towards historic levels of space growth as it develops its European presence.  The investments in IT and logistics will continue to secure and strengthen the business and, with further developments in our ranges planned, I am encouraged by the group's prospects."


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