THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Superdry plans major focus on denim

The Superdry fashion brand is to create a new “world-class” denim range as its owner SuperGroup looks to take the brand to its next level of growth.

GENERAL MERCHANDISE

Superdry plans major focus on denim

The Superdry fashion brand is to create a new “world-class” denim range as its owner SuperGroup looks to take the brand to its next level of growth.

Supergroup chief executive Julian Dunkerton told The Telegraph that Superdry is planning to take on the big jeans brands with a major focus on denim over the next 12 months.

Dunkerton said: “As a company, first of all we had a massive focus on menswear, now we’re having a massive focus on womenswear, and the next one for us is denim. Denim is always in our range. But do we think it’s the best in the world? No. Will we get it to be the best in the world? Yes. It’s a design push as we speak, so you will see massive progress over the next 12 months.”

In the 52 weeks to 28 April, SuperGroup’s total sales increased by 14.7% to £360.1 million while total retail sales for the full year were up 18.3%.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process