THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Superdry launches in China

SuperGroup has officially launched the Superdry brand in China following the announcement of a joint venture agreement with Trendy International Group in July.

GENERAL MERCHANDISE

Superdry launches in China

The launch event, which included a catwalk fashion show with local models, was held at the British Embassy Residence in Beijing and was attended by Sajid Javid, Secretary of State for Business, Innovation and Skills, as well as a number of current and former Chinese government officials.

The partnership to take Superdry into China will include an investment of up to £18 million on a 50:50 basis across a minimum period of 10 years. The joint venture was evolved from an initial introduction from the UKTI. 

SuperGroup said the Chinese apparel market presented an “immense” opportunity for the Superdry brand.

Trendy, which operates 3000 stores across China, will use its expertise and knowledge of the Chinese market and consumer to manage the joint venture, with a focus on operations and logistics in China. Meanwhile, SuperGroup will provide support from the UK, concentrating on brand guidance and merchandising.

Euan Sutherland, SuperGroup chief executive, said: “Today marks a significant milestone in our joint venture with Trendy. We are excited at the prospect of entering this market with such an established and experienced partner. We look forward to gaining a deep understanding of the Chinese market and customer, and this launch marks another significant step in Superdry becoming a global lifestyle brand.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing