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Superdrug to open new Makeup Revolution shop in shop format

Friday will see the opening of the first Makeup Revolution brand shop within Superdrug at Liverpool One.

HEALTH & BEAUTY

Superdrug to open new Makeup Revolution shop in shop format

Friday will see the opening of the first Makeup Revolution brand shop within Superdrug at Liverpool One.

The new format from the makeup brand will have a prime window position and will bring together the entire Makeup Revolution collection in one place for the first time.

Digital screens will showcase tutorials and inspiration from the brand’s ambassadors, and highlight special offers and new launches.

A further eight stores will see the same format open before the end of the year.

In addition, a further 100 stores will host special Makeup Revolution #FastBeauty stands.

Simon Comins, Superdrug commercial director, said: “Last year we achieved a 30% share of the cosmetics market for the first time, supported by the introduction of new brands and investment into innovative merchandising. To keep up this momentum we are delighted to be able to support Makeup Revolution and offer these new brand shops in some of our busiest stores.”

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