Superdrug sponsors Gay Star News
Superdrug has committed to becoming a sponsor of Gay Star News during Pride events across the UK over the summer months.
The health and beauty retailer’s sponsorship package will include branding, products, advertising and social media support.
Gay Star News plans to give away thousands of goody bags to the participants of Pride events in London, Bristol, Manchester, Brighton and Glasgow. As a sponsor, the giveaways will bear the Superdrug logo and also contain Superdrug goodies, including shower gel and special discount vouchers for Superdrug Health & Beauty Card holders.
Matt Walburn, Superdrug customer & marketing director, said: “We love surprising and delighting our customers and the LGBT community is no exception. We are proud to support Gay Star News by supporting their activities during the summer Pride season.”
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