Superdrug and Outfit to join Flemingate line-up
Superdrug’s new store has been specifically adapted to meet customers’ needs in line with its segmentation strategy and will stock brands such as Makeup Revolution, B., and L’Oreal.
Meanwhile, Outfit will stock womenswear and menswear from across Arcadia’s portfolio of brands, including Topshop, Topman, Dorothy Perkins, Miss Selfridge, Wallis, and Burton. The new unit will feature a purpose built footwear space, a personal shopping service, and a Topshop nail bar.
Ian Jones, retail operations director at Outfit, said: “We are proud to add our new multi-brand concept store at Flemingate to our growing portfolio. As well as creating 40 jobs in the area, we can also now give customers an even wider choice of brands within the unique out-of-town experience that Outfit offers.”
The new additions follow the recent openings by Baytree Interiors, Peacocks, and River Island. In total, the five new brands make up 37,000 square feet of new retail lettings in the last two months.
David Donkin, property director of Wykeland Group, said: “Superdrug’s decision to expand its regional presence with a store at Flemingate demonstrates the status the centre has quickly achieved as a vital retail destination in East Yorkshire and the Humber.
“Outift will further enhance our line-up, adding a host of great brands under one roof. With the recent openings of Peacocks and River Island, Flemingate’s fashion offer continues to grow in strength, variety and appeal.”
