THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Substantial growth for West Cornwall Pasty Co

West Cornwall Pasty Co has increased its full year underlying like-for-like sales by 7.6% as it continues to grow its range of sales channels.

GENERAL MERCHANDISE

Substantial growth for West Cornwall Pasty Co

In the year to 25 March, total sales reached £13 million while EBITDA rose by 85% to £1.02 million.

Executive chairman Chris Peck said: “West Cornwall Pasty Co is a brand in high demand, our strategic shift towards a profile raising lifestyle approach has influenced a robust fast track growth plan especially in the travel and sports sector with a proven track record of significant impact.

“Continued investment into strong communication and engagement with our expanding customer base, innovating with new headline products and exciting new generation store refurbishments has placed the spotlight well and truly on all brand activity both digitally and at store level.”

The company has been targeting new sales channels such as retail designer outlets, motorway service areas, petrol stations and sports venues. This has included the signing a new contract with Welcome Break to supply cooked chilled branded products across its entire Waitrose estate.

While it continues to develop its presence in travel locations, the company plans to open new generation railway station sites in Preston and Surbiton, followed by new units in Norwich, Peterborough and Southampton stations. The brand is also in discussion with a number of airports.

The company has recently launched an extended product range at its store in Canterbury which now sells freshly made sandwiches and a luxury range of cakes. This has resulted in the sales at the store rising by 50% on last year. The second West Cornwall Food Co opened in August in Chichester. A roll-out of the concept is planned for 2016/17 in a number of other high street West Cornwall Pasty Co stores.

Peck added: “We are pleased with the results so far; since the year end trading remains very robust with LFL sales up in double digit growth. We expect another year of substantial profit growth, as we continue to innovate and engage with current and new customers. Our aim is, as ever to maintain quality products which are excellent value for money and to further inspire customers to engage with and enjoy the new direction of the brand.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing