Steamer Trading launches online store
5 November 2012 | by The Retail BulletinThe new transacational website features the retailer's range of specialist products for cooks including brands such as Le Creuset, Joseph Joseph and Kitchen Aid.
In addition, there is a range of buyer’s guides answering kitchenware-related questions from 'which knife should I buy?' to 'do I need to season my frying pan?'. The site also includes product recommendations from Michelin-starred chefs Phil Howard, Tom Kerridge and Russell Brown, and potter Emma Bridgewater.
Steamer, which operates 28 stores across the UK, has also created an A-Z of cookware for the website which explains how everything is used from an avocado masher, to a duck press, to a zabaglione pan. The alphabet is also on Pinterest where Pinners can view favourite recipes that require the use of each item.
Ben Phillips, managing director, said: "We’re thrilled to finally have Steamer Trading online. We’re so much more than a cookware shop and I truly feel that the site will be a place where food lovers come for inspiration and advice, as well as to purchase their favourite products."
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