Starbucks to sell coffees from vending machines
Starbucks is to launch a rival service to Costa Coffees Costa Express by selling coffees from vending machines.
The coffee giant will offer 280 drink combinations from lattes to cappuccinos through the new Starbucks On The Go service. The first four vending machines will appear in Sainsbury’s Local and Sainsbury’s forecourts from next week and there are plans to roll out thousands more in petrol stations, offices and airports.
The vending machines will sell coffee at 5p to 10p less than those sold in Starbucks traditional coffee shops.
Kris Engskov, managing director at Starbucks UK, said: "Following the strong response from customers about the convenience of being able to have the great quality of Starbucks on the go, we are delighted to introduce our new self-service solution, Starbucks On the Go, here in the UK. This is part of our wider strategy to have the best-quality coffee available to our customers in all those places where customers want and expect to see us.
"We already serve over two million customers every week in our stores, and by increasing the places where consumers can buy Starbucks coffee means we will tap into the huge opportunity around convenience and coffee away from home."
Costa Coffee, launched the Costa Express vending machines 18 months ago, after rebranding the 900 machines it acquired through its purchase of Coffee Nation. It plans to increase the number of Costa Express machines to 3,000 by 2013.
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