Starbucks opens first franchise store in UK
The Starbucks coffee chain has opened its first UK franchise store today in Liphook in Hampshire.
The store is part of an eight store deal with Hampshire entrepreneurs 23.5 Degrees that is expected to create over 100 new jobs in the Dorset and Hampshire area.
Situated at Liphook Services, on the A3 northbound towards London, the new store will be the blueprint for further sites planned to open across the country over the coming months as Starbucks grows its franchising business.
Starbucks said the move builds on the success of its licensed partnerships and is part of the company’s strategy to reach profitability in the UK by opening stores in high footfall, profitable locations.
Kris Engskov, managing director, Starbucks UK & Ireland, said: "The UK is one of the most important markets for Starbucks. There are plenty of opportunities throughout the UK for great coffee, and franchising will help us to build the Starbucks brand in those towns and locations we have not yet had the opportunity to serve."
Mark Hepburn, director, 23.5 Degrees, added: "We are proud to be opening the first Starbucks franchise store in the UK, combining our knowledge of local businesses, real estate opportunities, and franchise experience, with the support and expertise of the Starbucks business team to drive growth, create jobs, and provide quality products where customers need and want great coffee."
In the coming months, 23.5 Degrees will open additional Starbucks franchise stores in Portsmouth, Bournemouth, Farnborough, Trowbridge and Southampton, amongst other locations. Each new store opening is expected to create between 15 and 18 new local jobs.
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