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Stanfords launches new flagship London store

Travel bookstore Stanfords has opened its new London flagship store at Mercer Walk in Covent Garden.

GENERAL MERCHANDISE

Stanfords launches new flagship London store

Travel bookstore Stanfords has opened its new London flagship store at Mercer Walk in Covent Garden.

The opening was marked by a press event where the retailer’s chief executive, Vivien Godfrey, welcomed a range of guests that included authors such as Benedict Allen and Phoebe Smith. 

Godfrey said: “We are excited to kick start 2019 with the opening of our new store. Our move has allowed us to expand our offering as well as give our store a much-needed refresh. We are very privileged to have such a loyal customer base, and many tell us they make a pilgrimage to Stanfords when visiting the capital; I am sure they will be delighted to see our new home.”

Designed by Caulder Moore, the shop features a new store concept for Stanfords that will enable it to accommodate a range of book launches and signings. In addition, the Stanfords cafe has introduced a more adventurous menu and also has an al-fresco seating area.

Spanning 4,165 square feet, the store offers what Stanfords says is the world’s largest stock of maps and travel guides under one roof. 

Simon Taylor, property director at The Mercers’ Company, added: “The Mercers’ Company is proud to welcome Stanfords to Mercer Walk. The brand’s commitment to their customers both historically and presently is inspiring and we are thrilled to welcome their new flagship store to the Mercers’ Estate.”

The news follows the recent opening of a store in Long Acre by Allbirds, the luxury and sustainable footwear brand. Other retailers close to the new Stanfords store include H&M, Russell and Bromley, Hobbs and Reiss.
 

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