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Sports Personality award sparks surge in sales of Olympic DVDs for HMV

Entertainment retailer HMV has reported that DVD sales of the London 2012 Olympic Games have surged since Sunday night's broadcast of the BBC Sports Personality of the Year.

GENERAL MERCHANDISE

Sports Personality award sparks surge in sales of Olympic DVDs for HMV

The programme has also prompted a pick-up in demand for the London 2012 Paralympic Games DVD.

Both titles are already among HMV's most popular Christmas gift purchases. However, sales of the two titles increased by 269% and 144% respectively after the airing of the programme.

Following Emeli Sandé’s performance on the show, HMV said sales of her album "Our Version of Events" have nearly doubled  since Sunday night. Already the biggest selling album of 2012, it is now thought that it could rise from its current no.4 position in the charts to be the Official to Christmas No.1, when the new chart is announced this coming Sunday.

HMV's Gennaro Castaldo,said: "The BBC's Sports Personality of the Year was a wonderful celebration of an amazing year of sport that allowed us all to relive and savour our glorious Olympics summer one more time.

"It's no surprise that we should see such a strong pick up in demand for both DVDs given they feature the supreme achievements of Team GB and Paralympics GB, as well as another boost for Emeli Sandé, whose music has become part of the soundtrack to the games.

"Had there been a Bradley Wiggins DVD I'm sure we'd be seeing a surge in demand for that too."  


 


 

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