Spending by Chinese shoppers in London's West End surges over Chinese New Year period
New figures have revealed that during the week of Chinese New Year, sales to Chinese shoppers in the London West End shopping district were up 153.8% year-on-year.
The week commencing 23 January also saw a 17.2% increase on the previous week as Chinese spend increased over the New Year celebrations.
In addition, average transaction value was up 46.6% year-on-year whilst total transactions climbed by 73.1%.
Jace Tyrrell, chief executive of New West End Company, said: “The West End’s iconic shopping streets are popular year-round with Chinese visitors to London looking for retail therapy. However, we traditionally see a surge in Chinese spend over the New Year celebratory period, and this year did not fail to disappoint.”
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