SPAR UK launches branded filling stations
New branded forecourt concept is designed to help convenience retailers stand up to the multiples and compete against the oil companies.
The exciting collaboration between SPAR UK and Harvest Energy ‘will offer progressive independent retailers an entire SPAR branded petrol filling station option’.
SPAR UK says that this new alliance offers retailers and consumers a host of benefits, including access to shop supply and entire forecourt branding from SPAR, as well as access to Harvest Energy fuel supply.
Cross promotions linking shop purchases to money off fuel will be available, as will flexible stock and supply options, all aimed at helping independent retailers drive sales and profitability, backed by the combined expertise of SPAR and Harvest Energy.
Mark Steven, SPAR UK Business Development Controller, said the new offer would be flexible and dependent on the type and size of site and customer demographic.
“We want independent dealers to have the most competitive fuel supply deal combined with a great shop offer maximising the power of the SPAR brand” said Steven. “It is imperative that fuel retailers maximise all sales opportunities and cross promotions certainly provide this, linking fuel directly to shop purchases.
“SPAR is the UK’s largest symbol forecourt brand with almost 700 forecourt sites. We are very confident that the marriage of expertise between SPAR and Harvest Energy, the UK’s fastest growing fuel brand, will be a great success,” he said.
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