SPAR trials new look store
Symbol group SPAR is trialling a new store design at its SPAR Penwortham shop in Lancashire.
Owned by family business Lawrence Hunt & Co, the store has a new fascia design featuring a white background with SPAR in 3D and the store's location and owner's details on the front. It also has a refreshed internal colour scheme as well as new ambient modules for fruit, vegetables and bread with the aim of creating an authentic market feel.
In addition to the new look, the store offers customers free WiFi and access to mobile phone charging units.
Debbie Robinson, SPAR UK managing director, said the Penwortham store is an innovative move for SPAR.
She added: "The dynamic store design represents the next generation in convenience retail, with a fresh, clean look that appeals to all shoppers. This new store model is the best design in the convenience industry today.
“The store was designed based on a great deal of consumer research and is laying the foundation for a design model that can be replicated around the country.”
The new SPAR model was designed by brand development agency Appetite.
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