THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Spar returns to TV screens with new ad campaign

Spar UK is making a return to TV screens this month as part of a £3 million media campaign aimed at promoting Spar as a destination for top-up shopping.

GENERAL MERCHANDISE

Spar returns to TV screens with new ad campaign

The retailer is running an updated Spar brand ad from 4 to 11 August which features a new voiceover and an upbeat twist on the soundtrack, ‘Handbags and Gladrags’. Then from 12 to 25 August, the first of five new product and price adverts will air which will focus on alfresco eating.

The new ad features the voice of a young female who has shopped at Spar to organise an Italian style summer get together for four. Products highlighted include the Spar Chilled Pepperoni Pizza, Spar Chilled Three Cheese Pizza, Spar Garlic Baguette 190g and Spar Italian Style Salad.  

Philippe Rondepierre, SPAR UK head of marketing, said: "The campaign has had a really positive impact so far, accelerating footfall growth and generating some incredible sales, such as a 47% increase in sales of our award-winning Prosecco in October."  

He added: “The product content in our tactical ads has been tailored to promote SPAR as a destination for top up shopping, reminding shoppers that we provide fresh food at outstanding value."

Spar worked with the Leith Agency, Genesis and MediaCom Leeds to develop the adverts.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing