Spar returns to TV screens with new ad campaign
Spar UK is making a return to TV screens this month as part of a £3 million media campaign aimed at promoting Spar as a destination for top-up shopping.
The retailer is running an updated Spar brand ad from 4 to 11 August which features a new voiceover and an upbeat twist on the soundtrack, ‘Handbags and Gladrags’. Then from 12 to 25 August, the first of five new product and price adverts will air which will focus on alfresco eating.
The new ad features the voice of a young female who has shopped at Spar to organise an Italian style summer get together for four. Products highlighted include the Spar Chilled Pepperoni Pizza, Spar Chilled Three Cheese Pizza, Spar Garlic Baguette 190g and Spar Italian Style Salad.
Philippe Rondepierre, SPAR UK head of marketing, said: "The campaign has had a really positive impact so far, accelerating footfall growth and generating some incredible sales, such as a 47% increase in sales of our award-winning Prosecco in October."
He added: “The product content in our tactical ads has been tailored to promote SPAR as a destination for top up shopping, reminding shoppers that we provide fresh food at outstanding value."
Spar worked with the Leith Agency, Genesis and MediaCom Leeds to develop the adverts.
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