Spar opens first branded forecourt store
Spar UK has opened its first-ever Spar branded forecourt store this week in Pickering, North Yorkshire.
Earlier this year, Spar UK and Harvest Energy announced plans for the new branded forecourt concept which is designed to help convenience retailers stand up to the multiples and compete against the oil companies.
B & M Harland, owned by retailer Geoff Harland, is the first site to officially launch the Spar branded petrol filling station which now features the branding on its canopy, pumps, poll sign and shop fascia.
Harland said: “We wanted more independence in the running of the business, and were frustrated by the costs associated with the major oil companies.
“The pricing is very competitive, allowing me to compete in the market and make good margins, while offering high quality fuel from Harvest Energy.”
The strength of the international Spar brand also appealed to Harland and he also liked the idea of linking the store and forecourt branding.
“The personal touch and real feel of partnership were also important elements, as Spar and Harvest worked with me to develop my entire offering, shop and forecourt,” he said.
Harland’s forecourt business, which was started in 1950 by his parents, previously traded as Mobil, before BP took over the company in the 1990s.
Mark Steven, Spar UK business development controller, added: “I am delighted that Geoff has taken on our Spar branded forecourt concept, as he now has access to one of the most competitive fuel supply deals in the market.
“The alliance offers retailers a host of benefits, and we are looking forward to opening new Spar branded forecourts in the near future.”
