Spar launches major mobile marketing campaign
Spar is to launch its first major mobile marketing drive as it looks to target younger shoppers.
Launching on Monday, the ‘Shop & Win’ campaign will see the symbol group offer a daily top prize of an iPad Air along with hundreds of instant prizes through partnerships with brands such as Cadbury’s, McVities, Coca Cola, Mars and Walkers.
The drive will be promoted through TV & radio advertising, social media activity, extensive point of sale and a dedicated website. The promotion will run across more than 1,900 of Spar UK stores.
To enter the daily draw, shoppers in England, Scotland and Wales will be required to text SPAR plus the last four digits of their till receipt number, while those in Northern Ireland text SHOP plus the digits. Alternatively, shoppers can enter for free on the Spar website.
Spar UK’s marketing manager Andy Burt said: “This is an exciting time for Spar as it is important that we engage with a younger audience.
“The deployment of mobile vouchers enables us to ensure that we have a secure method of rewarding our customers. Real-time reporting also allows us to manage the performance during the campaign and provide us with the ability to react quickly to changing market conditions.”
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