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SPAR International hires new head of China business

SPAR International has appointed Jerome Chevrier as its new managing director of its China business.

FOOD & DRINK

SPAR International hires new head of China business

SPAR International has appointed Jerome Chevrier as its new managing director of its China business.

Having lived and worked in the country for over twenty years, Chevrier has managed Carrefour’s regional operations there and also held senior roles with B&Q China and Etam Group China.

With over 12,500 stores in 46 countries, Spar has been present in China since the launch of the first supermarket in Shandong Province in November 2004.

Tobias Wasmuht, managing director of SPAR International, said: “Having formerly held the role of MD of SPAR China, I have no doubt that Jerome has the necessary expertise to grow and consolidate the business further in this market, continuing to bring a fantastic retail experience to our partners and customers throughout the country.”

In 2016 SPAR China grew its sales grew by 6.7% to 14.5 billion RMB and added 43,918 square metres of selling space.

 

 

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