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Sosandar's performance exceeds expectations

Sosandar, the online women’s fashion brand launched in September 2016, has said its sales reached £861,443 in the nine months to 31 December.

FASHION

Sosandar's performance exceeds expectations

Sosandar, the online women’s fashion brand launched in September 2016, has said its sales reached £861,443 in the nine months to 31 December.

Founded by Ali Hall and Julie Lavington, who previously worked with the Look fashion magazine, the brand was admitted to trading on the AIM market of the London Stock Exchange last November following a reverse acquisition of Thread 35 by Orogen.

Hall and Lavington, who are joint chief executives of the company, said the performance of the brand is exceeding management expectations. The company has benefited from its clothing being worn by a number of celebrities including Holly Willoughby.

They added: “The fundraising in November has enabled us to increase our product range and we are already seeing good traction in our higher price point categories, including leather, outerwear and footwear. Our target market is affluent and has been long underserved and we continue to look forward to the future with great confidence.”

 

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