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Sosandar reports first half sales jump

Women’s fashion retailer Sosandar has said it expects to report a 407% increase in half year revenue compared to the same period in the previous year.

FASHION

Sosandar reports first half sales jump

Women’s fashion retailer Sosandar has said it expects to report a 407% increase in half year revenue compared to the same period in the previous year.

In a statement, the company said sales are expected to rise to £1.84 million in the six months to 30 September after it saw record monthly revenues in September following a strong summer.

It also highlighted the success of its customer acquisition programme and content-driven marketing strategy, which has been helped by growth in its celebrity and social influencer fanbase.

During the period Sosandar’s number of new customers climbed by 362% year-on-year, which was ahead of management's expectations.

However, the number of returns increased which Sosandar attributed to the higher levels of customer acquisition and a particularly strong demand for dresses during the summer heatwave.

Ali Hall and Julie Lavington, Sosandar joint chief executives, said: "The business has made substantial progress over the first six months of the year, and we are delighted to have delivered such strong growth in revenues, orders and new customers.

“Pleasingly, this has been accompanied by a growing number of repeat customers and an increased average order value, as those customers already recruited become brand ambassadors. Our clothes have become a mainstay in our customers' wardrobes - including celebrities - and we are proud that our garments are being worn by high profile actresses, TV presenters, sports stars and social media influencers.”

Sosandar was admitted to AIM last year following a reverse acquisition of Thread 35 by Orogen.

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