Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions
comScore has released a study of U.S. online display advertising on social networking sites in June 2009, based on data from the comScore Ad Metrix service.The study showed that social networking sites accounted for more than 20 percent of all display ads vi ewed online, with MySpace and Facebook combining to deliver more than 80 percent of ads among sites in the social networking category.
“Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume,” said Jeff Hackett, comScore senior vice president. “Social networking sites now account for one out of every five ads people view online. Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle.”
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