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Social media to play a strategic role for retailers

The Retail Bulletin’s Advanced Social Media course will help retailers maximise their social media opportunities.

GENERAL MERCHANDISE

Social media to play a strategic role for retailers

The majority of retailers have more than doubled their following on various social media platforms over the past six months, according to research1.

The research shows that Facebook remains the most popular site for retailers to connect with online users, with Topshop now actively engaged with well over 1 million customers via the site.

When looking at Twitter the study found that Topshop had taken the top spot again, whilst companies across other retail sectors made significant improvements. Pure-play ‘etailers’ ASOS and Amazon have taken significant advantage of their online customer base to come second and third, investing heavily in the platform with numerous branded pages dedicated to various aspects of the business, including customer service.

This course will provide an approach to developing an integrated social media marketing strategy.
 
Also covered is strategy development and advanced tactics for reaching influencers and building customer engagement using best practices in social media.
 
The course, in association with Business Consort, will enable you to take social media beyond marketing and will be introduced to techniques to develop customer service, reputation management and best practice.

This is a six-hour course which will be held in London March 24th. Spaces are strictly limited and for more  information please click here.

1study by eDigitalResearch.

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