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Snow+Rock to open tri-brand superstore

Snow+Rock is to open a new superstore in Croydon. The 14,000 sq ft store will be the group’s largest to date and will house all three of its brands, Snow+Rock, CycleSurgery and Runners Need, under one roof.

GENERAL MERCHANDISE

Snow+Rock to open tri-brand superstore

Snow+Rock is to open a new superstore in Croydon. The 14,000 sq ft store will be the group’s largest to date and will house all three of its brands, Snow+Rock, CycleSurgery and Runners Need, under one roof.

On the ground floor Snow+Rock customers will be able to shop for ski, snowboard and outdoor wear with dedicated departments for The North Face clothing and footwear and Oakley eyewear. Upstairs will feature state of the art ski boot fitting lab with raised seating, as well as a wifi enabled coffee-lounge to increase dwell time.
 
The first floor will also house a CycleSurgery store with workshop facilities where customers will experience the added ‘theatre’ of watching their new bike being built. Cyclists will also be able to park their bikes in store.
 
The Runners Need store on the ground floor will include a Nike Run boutique and will offer customers a free gait analysis session. 
 
Dion Taylor, managing director Snow+Rock Group, commented: "We have been waiting for the right location to become available south of London and this is the bull's-eye! Directly on Purley Way with great parking and surrounded by other quality retail businesses. We have put a lot of emphasis on the retail experience and interior design of the store, so we are sure customers will be delighted when they visit."

Snow+Rock opened its first store on London’s Kensington High Street in 1982 and now has 23 stores throughout the UK. Th group acquired specialist bike store CycleSurgery in 2007 and running specialist Runners Need in 2010.

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