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Snow+Rock to join line-up at Bluewater

Snow+Rock, the outdoor sports brand, is to open one of its biggest UK stores at Bluewater.


Snow+Rock to join line-up at Bluewater

Due to launch in November, the 13,000 square foot statement store will be situated on the Upper Rose Gallery at the retail and leisure destination.

The store will stock skiwear, climbing and snow sports gear for men, women and children from brands such as Arc’teryx, Fjall Raven, Patagonia, Kjus, Icebreaker, Garmin and Rab.

In addition, it will offer a range of bespoke services including boot fitting and an exclusive snowboard care area for customers to edge and wax their winter sports equipment.

Snow+Rock will also feature a Runners Need shop-in-shop.

The company opened its first store on Kensington High Street in London in 1982. In 2015, it was acquired by AS Adventure Group which also owns Cotswold Outdoor, Cycle Surgery and Runners Need.

Paul McDermott, marketing & omnichannel director of Snow+Rock and Runners Need, said: “We are confident that Bluewater will appeal to Snow+Rock and Runners Need’s core customers and help us attract a new audience, additionally Landsec’s focus on experience is aligned perfectly to our own philosophy of providing an authentic retail destination for our customers.”

The announcement follows the recent opening of Godiva and Neal’s Yard Remedies, Smashbox’s first store outside London, and Missguided’s statement store at Bluewater. In addition, Coach is to open a store on Bluewater’s lower Guildhall this autumn.

Russell Loveland, portfolio director at Landsec, the co-owner and asset manager of Bluewater, said: “This one-stop shop for outdoor sports lovers will bring a whole new experience-led retail offer to Bluewater, providing something new and exciting for guests. We have worked very closely with Snow+Rock to deliver another statement store that we are confident will engage Bluewater’s guests, providing an experience unavailable anywhere else in the South East.”

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