Snow+Rock lands at Bluewater
Designed by an inhouse team and spanning 13,000 square feet, the store is one of the brand’s largest in the UK.
Situated on the Upper Rose Gallery, the shop stocks snowsports clothing and equipment alongside luggage, footwear, camping equipment, clothing, electronics and accessories for climbing, walking and other outdoor pursuits.
It also offers a boot fitting service, a full range of servicing options for skis and snowboards, and a range of running products through Runners Need.
Paul McDermott, marketing and omnichannel director of Snow+Rock and Runners Need, said: “The opening of our store has been extremely successful as we revealed our new concept to Bluewater’s guests. Our focus on providing an in-store experience that will attract and engage with a wide audience will ensure we can convert the many guests through our doors to loyal brand advocates.”
This news follows a string of recent signings for Bluewater including Alex & Ani, Coach, Kate Spade New York, Godiva and Neal’s Yard Remedies. Earlier this year, Smashbox, the Los Angeles based beauty brand, opened its first store in the South East at Bluewater, and fashion retailer Missguided launched its first store outside London.
Russell Loveland, portfolio director at Landsec, the co-owner and asset manager of Bluewater, said: “We are pleased to welcome Snow+Rock to Bluewater’s expanding experience-led retail offer. The statement store provides a unique service and one-stop shop for our active and adventurous guests.”
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