Snow & Rock acquired by AS Adventure Group
In a statement, AS Adventure said the acquisition will help extend its access to the growth categories of snow, cycling and running.
The group will now work with Snow & Rock and AS Adventure's existing brand Cotswold Outdoor to develop customer propositions across multi-activity categories. The two brands have a combined turnover of £210 million.
With 46 stores operating across the UK and Ireland, Snow & Rock Group’s brands include Snow & Rock, Cycle Surgery and Runners Need.
Frederic Hufkens, AS Adventure Group chief executive, said: “We look forward to working with these exciting brands, helping to maximise their potential and therefore, the potential of the whole AS Adventure Group.”
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