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Smashbox launches first South East store at Bluewater

Smashbox Cosmetics, the Los Angeles based beauty brand, has opened its first standalone store in the South East at the Bluewater retail and leisure destination.

HEALTH & BEAUTY

Smashbox launches first South East store at Bluewater

Smashbox Cosmetics, the Los Angeles based beauty brand, has opened its first standalone store in the South East at the Bluewater retail and leisure destination.

Situated on the Upper Rose Gallery adjacent to Topshop, the 889 square foot shop recreates the look and feel of the legendary Smashbox Photo Studios in Los Angeles.

Anuschka Kuhnel, brand manager at Smashbox Cosmetics, said: “The new Bluewater standalone store is an exciting step for the Smashbox Cosmetics brand, further marking our move of opening standalone stores outside the capital in select locations. The enthusiasm and demand we have experienced for our brand amongst consumers throughout the South East makes Bluewater an exciting move for us.”

The news follows the launch of The White Company’s new upsized statement store earlier this month on Bluewater’s lower Guildhall and the opening of Gap’s new UK concept store on the lower Rose Gallery in March.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Smashbox Cosmetics is a fantastic addition to Bluewater’s outstanding offer. The new flagship retail space will further strengthen the health and beauty category of the scheme, and reinforce Bluewater’s position as the UK’s leading retail and leisure destination.”

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