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Smartech to open new concession at Selfridges Manchester

Smartech is to expand its consumer tech retail hub with the opening of a new store in Selfridges in Manchester’s Trafford Centre.

GENERAL MERCHANDISE

Smartech to open new concession at Selfridges Manchester

Having launched a concession in Selfridges London two months ago, Smartech said the Manchester store will offer the same experience with a collection of new technology for customers to explore and try before they buy.

Products will include the Bluesmart smart luggage, the Ring smart doorbell, and the TrackR tracking device that helps people to find lost items. Coinciding with the opening of the new store, Smartech has also introduced a new set of brands as it looks to expand its portfolio. These include the MergeVR Goggles virtual reality headset for smartphones, RIF6’s mini projector, Cube, and the British Gas smart heating brand, Hive.

The Smartech Manchester store will launch on 5 November.

Nathalie Bernce, Smartech’s chief executive, said: “We opened our first store in Selfridges London in August and it has been successful beyond our dreams. We’re privileged that Selfridges acknowledges the added value and uniqueness of Smartech, and are proud to be associated with the best department store in the world.

“With an outstanding customer experience and an amazing location, we’re thrilled to continue our vision to make Selfridges in Manchester a destination for innovation.”

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