Smart Turnout launches pop-up at John Lewis
Menswear brand Smart Turnout is launching a pop up shop at John Lewis in Londons Oxford Street as part of the department stores initiative to support UK brands.
Following on from Smart Turnout’s summer pop-up in Selfridges last year, the temporary store in John Lewis will be open until the end of April and will feature the brand’s spring/summer 2013 collection.
The collaboration also follows the opening of Smart Turnout’s first-ever standalone store in London’s Piccadilly last November.
Smart Turnout is the brainchild of former Scots Guards officer Philip Turner with the brand's range of preppy designs influenced by his military background.
Now with sales of £1 million, the brand is stocked in premium menswear outlets around the world including Bloomingdales & J Press in the US, Old England in Italy and Galleries Lafayette in Dubai.
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